Business

Website Goal

Design

Pages & Content

Assets

Final Details

Step 1 of 6

Tell us about your business.

The basics we need to understand who you are and what you do.

Business Details

Business Name *

Your Name *

Email Address *

Phone Number

Business Location *

Service Area

Business Tagline / Slogan

If you have one. If not, leave blank and we'll suggest one.

About Your Business

What does your business do? *

Describe your service in plain English, as if telling a friend.

Who are your ideal customers? *

Age, type, situation — be specific.

What makes you different from competitors?

Why should someone choose you over someone else?

Business Industry *

Contact Information (for your website)

Website Email to Display

Website Phone to Display

Physical Address (if applicable)

Existing Social Media Links

Paste any links you want connected to the site.

Step 2 of 6

What should your website achieve?

This determines everything about how we structure and write the site.

Primary Goal

What should visitors do on your website? *

Select all that apply.

Call us directly

Enquiry form

Book an appointment

Visit us in person

Buy a product online

Get a quote

Learn about services

Other

Existing Online Presence

Do you have an existing website?

No, starting fresh

Yes, replacing it

Yes, keep some parts

Current website URL (if any)

What's NOT working about your current website / online presence?

Inspiration

List 2-3 websites you like the look or feel of

Can be competitors or completely different industries — just sites that feel right to you.

What do you like about those sites?

Step 3 of 6

Look and feel.

Help us nail the visual direction before we write a single line of code.

Overall Style

Which style fits your brand best? *

◻ ◻ ◻

Clean & Minimal

▮▮

Bold & Modern

☀ ☀

Warm & Friendly

▦ ▦

Professional & Corporate

◈ ◈

Luxury & Premium

★ ◉ ★

Fun & Playful

Colour Preferences

Pick your preferred colours below. If you already have brand colours, enter the exact hex codes. If not, just pick something close — we'll refine it.

Primary Colour

Secondary Colour

Accent / Button Colour

Any colours to AVOID?

Tone of Voice

How should the website text sound?

Professional

Friendly

Confident

Casual / Relaxed

Premium / Authoritative

Fun / Energetic

Warm / Personal

No-nonsense / Direct

Layout Preferences

Background preference

White / Light

Dark / Black

Mix of both

No preference

Image style preference

Lots of large photos

Minimal imagery

Balance of both

Step 4 of 6

Pages and content.

Tell us exactly what you need on the site. Tick everything that applies.

Pages Needed

Which pages do you want?

Home

About Us

Services

Pricing / Packages

Portfolio / Gallery

Testimonials / Reviews

Team / Staff

Blog / News

FAQ

Contact

Booking / Reservations

Any other pages not listed?

Features and Sections

Which features do you need on your site?

Contact Form

Online Booking

Opening Hours

Google Maps Embed

Click-to-Call Button

WhatsApp Button

Photo Gallery

Video Embed

Social Media Feed

Google Reviews

Newsletter Signup

Online Shop

Food / Drinks Menu

Pricing Table

Live Chat Widget

Popup / Lead Capture

Opening Hours (if applicable)

Fill in your opening hours if you want them displayed on the site. Leave blank if not applicable.

Monday

Closed

Tuesday

Closed

Wednesday

Closed

Thursday

Closed

Friday

Closed

Saturday

Closed

Sunday

Closed

Services / Products List

List your main services or products

One per line. Include prices if you want them shown.

Step 5 of 6

Your files and assets.

We need your logo, photos, and any other files. Here's how to send them in 2 minutes.

How to send your files

We use WeTransfer to receive your files — it's free, takes 2 minutes, and works on any device. Follow the steps below, then paste your link at the bottom of this page.

Go to wetransfer.com

Click "Transfer" — no account needed.

Upload your files

Logo (PNG/SVG preferred), photos of your business, menu PDF, certificates — anything relevant.

Get your link

Click "Get a link" instead of entering an email. Copy the link WeTransfer gives you.

Paste the link below

That's it — we'll download everything from there.

Paste your WeTransfer link here

Or paste a Google Drive / Dropbox link

Make sure the link is set to "Anyone with the link can view".

What to include

Logo

Photos of business

Team photos

Product photos

Menu PDF

Certificates / Awards

Brand guidelines

Almost done.

A few final details and you're set. We'll take it from here.

Domain and Hosting

Do you have a domain name already?

Yes

No, I need one

Not sure

Domain name (if you have one)

Preferred domain (if you need one)

Timeline and Budget

When do you need the website live?

ASAP

Within 2 weeks

Within a month

No rush

Which package are you interested in?

Starter — $597 NZD (1-page site, 7 days)

Growth — $1,397 NZD (up to 5 pages, 10 days)

Premium — $2,997 NZD (full custom, 14 days)

Not sure yet — help me decide

SEO and Google

Do you have a Google Business Profile?

Yes

Not sure

What keywords should people find you by?

How would a customer search for your business on Google?

Anything Else

Is there anything specific you MUST have on the website?

Is there anything you definitely DON'T want?

Anything else we should know?

Novo.

Reply Email Template

How to use

When a new submission arrives in your Novo Inbox, hit Reply, copy the text below, replace [NAME] with their name, and replace [LINK] with the onboarding form URL. Done.

Subject

Let's get started — your Novo brief

Body

Hi [NAME],

Thanks for reaching out — really glad you did.

To make sure we build exactly what your business needs, I've put together a short onboarding brief. It covers everything from design preferences to pages, content, and lets you upload your logo and photos directly.

Takes about 10 minutes and means I can get straight to work without any back-and-forth.

→ Fill in your brief here: [LINK]

Once I receive it I'll come back to you within 24 hours with a full proposal and fixed price.

Looking forward to working with you.

Moritz
Novo – novo-webpages.com
[email protected]

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